Self initiated a personal passion project focused on crafting the identity for an online radio station, akin to renowned platforms such as Rinse and Worldwide FM. Named McNasty, after the iconic J Dilla track, the station showcases underground music and spotlights emerging artists and DJs within the realms of hip-hop, soul, and house music. The identity of McNasty draws inspiration from a bold and minimalistic brutalist aesthetic, reflecting the station's distinctive character.