Branding with Purpose, Built to Last.
Hey, I’m Charles Alexander, the creative mind behind Studio CA,
a one-man branding studio specialising in sophisticated, minimal, and timeless brand identities.
With over 10 years in the industry, I’ve worked across retail, fashion, sports, and lifestyle sectors, helping brands create meaningful, strategic, and visually refined identities. My approach is simple: clean aesthetics, bold vision, and branding that works.
Beyond design, I’m inspired by music, typography, hiking, travel, and shooting hoops—all of which shape how I see the world and fuel my creativity.
I believe branding is about more than just visuals—it’s about connection, clarity, and longevity. Whether you’re a creative entrepreneur, wellness brand, or lifestyle business, I work with you to craft a brand that feels right, stands out, and lasts.
Let’s create something timeless.
Process
I believe that great design starts with a conversation. That’s why I take the time to understand you, your brand, and your vision so we can create something that feels right, looks great, and works.
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The process starts with a 25-minute consultation call, where we chat about your brand, goals, and vision.
During this session, we’ll discuss:
Your business goals and brand identity aspirations.The look, feel, and message you want to communicate.
My approach and how we’ll bring your vision to life.
I’ll also guide you through my process so you know exactly what to expect at every stage.
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With insights from our conversation and my branding questionnaire, I begin the research and creative process.
In-depth brand research to ensure clarity, strategy, and distinction.
Two initial brand concepts that capture your vision and market positioning.
A collaborative approach—your feedback is key to refining and perfecting the direction.
Branding is a creative collaboration, so I keep you involved throughout, ensuring the outcome aligns perfectly with your business.
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Once we’ve refined and finalised your brand identity, I deliver all assets and brand guidelines so you can implement your new branding with confidence.
Finalised brand identity package (logos, typography, colour palette, and more).
A comprehensive brand guideline document for seamless application.
Ongoing support for additional brand needs, whether it’s social media design, web design, or print materials.
My goal is to equip you with a brand that lasts, grows, and evolves with you.
Experience
2021 - Present
Freelance Brand Designer
Studio CA
2019 - 2021
Creative Designer
Gung Ho Communications
2018 - 2019
Middleweight Designer
Synergy Agency
2015 - 2017
Junior Designer
MADISONSOHO
2013 - 2014
Junior Designer
Keane Brands